23 Dec Like It Or Not …
Like it or not, the ‘Like’ button is now an integral part of web currency. With over five hundred million worldwide users, Facebook has extended itself beyond a meeting place for groups of pals, to now be something of a common arbiter of what is good and bad, cool and lame, necessary and superfluous.
Think of it as having a whole horde of unpaid reviewers for your product or service, all with the ability to influence the thinking of their own peer group, and each with the power to virally transmit your message further into the market. No wonder that nearly all savvy online vendors now incorporate ‘share’ functionality, allowing their customers to quickly publish their approval on a number of social networks such as Facebook, Twitter, Google Buzz, Digg, Blogger and others.
The effort needed to incorporate this functionality in your site may be less than you think.