19 Apr Basics and Benefits of Facebook Ads
On any given day, Facebook has almost 1.3 billion users across the world active on their social media platform. Over 1 billion of those users view Facebook on a mobile device. In every 5 minutes of every day, one minute is spent on the Facebook App. This is why Facebook ads make sense.
Facebook has a captive audience which is why so many businesses choose to advertise with them.
There are many different ways you can boost your brand and advertise your business but here’s the main ones:
> Location targeting – you can boost your brand in a very small local area or you can target a wider area to increase your brand awareness.
> Promote your video – Increase views of your introduction video, new product or service announcement video.
> Promote an offer – Increase traffic to a special offer, sale or discount you have available.
> Promote your event to a targeted audience and increase attendees.
> Boost users of your App and get it in front of the people that matter most.
> Entice people to click through to your website and increase website conversions.
> Get more page likes to increase page credibility and increase your network of visitors.
> Get more engagement on your posts and increase visibility of your brand.
There are several places you can place your ad including:
Mobile News Feed, Desktop News Feed…
Along the Right Column…
And now via Instagram which Facebook also owns.
Instagram is becoming increasingly popular so it is worth including this in your Facebook advertising efforts.
Due to the stats above, we can confidently say you should always include mobile news feed in your advert placement.
You can heavily target your ad with the following:
Location
Age
Gender
Languages
Relationship
Education
Work
Financial
Home
Ethnic Affinity
Generation
Parents
Politics (U.S. only)
Life Events
Interests
Behaviors
Connections
You can choose between a daily budget or a lifetime budget, here’s the difference:
CPM stands for cost per 1,000 impressions. Think of impressions like views: the first time your ad is served to someone in either their News Feed, mobile News Feed or as a right column ad, that will count as an impression. CPM might be a good choice for your business if you want to build awareness around your brand.
If your CPM is $1, you’ll be charged $1 for every 1,000 impressions on your ad.
CPC stands for Cost per link click. With this method, you’ll pay each time someone clicks on the part of your ad that takes them to your website or app. If you’re optimizing for link clicks, Facebook will optimize to find the people most likely to click on your ad in that way. CPC may be a good option if your objective is to send people to your website or app.
With CPC, you can set a manual bid. Your bid is the maximum amount you’re willing to pay per link click. For example, if you set your bid to $1, you’ll never spend more than $1 dollar per link click. In some cases, you may spend less than your bid.
To choose CPC or to set a manual bid, click Show Advanced Options in the Budget & Schedule section of ad creation.
*Quote taken from Facebook*
There is an enormous amount to share with you on Facebook advertising so here’s the link to their own page which goes into a great deal of detail on each way to advertise and how to get started https://www.facebook.com/business/ads-guide